So, do you know your audience in Bath.
According to Google, great marketing and great web design begins and ends with the audience. But if you want great conversion, then marketing to the right audience is essential.
Focusing your website’s message, advertising promotions, and content to your identified audience filters out unnecessary traffic and entices high potential leads.
Your target audiences are the predetermined recipients of your all marketing efforts. They are the intended group whom you want to reach and convert into paying customers.
You can identify your target audience by asking these questions: Who are they? What’s their demographic (age, education level, profession, location)? What’s their most pressing issue, problem, or desire? How does your product solve their problem?