Are you putting yourself “out there”?
In the digital age, it is absolutely essential for your business to have an online presence.
Whether it’s a website, an e-commerce platform, a social media page or a combination of all three, getting your company online will reap major benefits. Even if your company does not conduct business online, customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business.
A company’s website is the most basic form of a company’s web presence and is a must have in today’s business environment. It also serves as an online storefront and acts as the face of the business’s brand and message to the world. If a company has one thing, it should be a professional and audience-appropriate website. It may be that your website doesn’t serve its purpose. With the constant changes happening online, you want to ensure that your website is adapting appropriately.
The next evolution in a company’s web presence typically comes in the form of its social media channels. A business today will typically have a Facebook page, and many companies are taking advantage of Twitter profiles, Pinterest profiles, and other numerous social media sites to promote their web presence and overall brand. Because these platforms are free, it typically makes sense to jump on board and reach a wider audience.
Another aspect of a company’s overall web presence is its prevalence on search engine results pages (SERPs). Since Google’s search algorithm takes into account many factors, including relevant content and popularity, your website’s ranking on Google is a good indicator of how strong your web presence is. Lockdown appropriate keywords in your area by implementing a strong search engine optimisation campaign.
Electronic marketing media is cheaper to produce and distribute than traditional printed media, and there is no limit to how far it can travel, nor how many viewers it reaches. Sharing your material via social media is incredibly effective as your followers share it with their networks, allowing a single post to reach millions. Your website can also be a good marketing tool; well written messaging showing your customers how your business can meet their needs allows them to make their choices in their own time, without feeling pressured by a salesperson.
In order to compete with other similar sized businesses it is essential to get your business online and integrated within the digital world